The Australian Football Skool (AFS) Story

Australian Football Skool started from humble beginnings in 2007 as a junior football academy program operating across Melbourne and Regional Victoria during the summer months, back then football was considered only a winter sport. The program was designed to allow players to further develop their skills following the conclusion of the winter season each year. These academy programs offered players the opportunity to learn under highly-credentialed coaches, participate in a number of exclusive events, as well as the chance of representing AFS at some of the world’s best tournaments such as the Disney International Cup and Mediterranean International Cup. These events and tours were the elements that made the program so special for its participants.  

While the academy programs no longer operate, the events and tours have continued to operate and have gone from strength to strength. Under our Travel4Football brand, we have taken dozens of teams from various clubs across Australia to world-class tournaments and tours across 5 continents. Head to for more information. 

Since the beginning of the program in 2007, our calendar of events have evolved and grown from offering small events exclusively for our academy participants to now running one of the largest junior tournaments in the country, the AFS Shepparton Cup. The 2019 tournament had 284 boys and girls teams competing at one of Australia’s best regional sporting facilities, the Shepparton Sports City Precinct. Head to for more details.

In April 2021, the first Casey Cup was born with 200 teams competeing in the first year at the amazing Casey Fields. The new home of Melbourne City FC. Our team has gained vast experience in running major football events by attending and working with  some of the most renowned junior tournaments around the world. Head to for more details.

In addition to running events we also run Esports Tournaments through our Esports Live brand. Operating our own tournaments as well as private tournaments on behalf of other corporate and not-for-profit bodies including Ultra Football, Football Victoria and Football NSW. Esports Live also operate Fantasy Premier League Mini Leagues and an FPL Podcast. For more details on Esports Live head to

Australian Football Skool are the official Australian distributors of the Cup Manager Competition Management Software, helping tournament managers across Australia better manage their tournaments.

We also hold a number of events in partnership with a number of premier sporting organisations including:

  • Macca’s City Cup (Melbourne City FC)
  • Boys and Girls FC (Football Victoria)
  • Vic Futsal Cup (Vic Vipers Futsal Club)
  • M.E.S.C Cup, M.E.S.C All Girls Shield and M.E.S.C Summer 7's (Mount Eliza Soccer Club